The Handbook of Managing and Marketing Tourism Experiences - Image 1

£75.02

emerald PUBLISHING The Handbook of Managing and Marketing Tourism Experiences

Name: The Handbook of Managing and Marketing Tourism Experiences
Brand: emerald PUBLISHING
Price: 75.02 GBP
Availability: InStock

Management Science

It has never been this cheap. We have no record of a lower price.

£75 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 81 days · 81 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 81 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £182 (80 days, 98.8%)

Price range: £75 - £182

Price levels: 2 different prices over 81 days

Description

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences.

Product Specifications

Brand: emerald PUBLISHING
Format: hardcover
ASIN: 1786352907
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 09 November 2016
Listed Since: 12 April 2016

Barcode

No barcode data available

emerald PUBLISHING The Handbook of Managing and Marketing Tourism Experiences

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Strategic Marketing in Tourism Services

Planning and Managing the Experience Economy in Tourism

The Routledge Handbook of Tourism Marketing

Tourism Education: Global Issues and Trends: 21 (Tourism Social Science Series, 21)

Tourism Management: Towards the New Millennium (Advances in Tourism Research Series)

Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management

The Routledge Handbook of Tourism Experience Management and Marketing (Routledge International Handbooks)

Marketing of Tourism Experiences

The International Marketing of Travel and Tourism: A Strategic Approach

International Handbook of Skill, Education, Learning, and Research Development in Tourism and Hospitality (Springer International Handbooks of Education)

Evolving Paradigms in Tourism and Hospitality in Developing Countries: A Case Study of India (Advances in Hospitality and Tourism)

Tourism and Social Marketing (Routledge International Series in Tourism, Business and Management)

Principles of Tourism Management

The Management of Tourism

Routledge Handbook of the Tourist Experience

Strategic Tools and Methods for Promoting Hospitality and Tourism Services

The Study of Tourism: Past Trends and Future Directions (Contemporary Geographies of Leisure, Tourism and Mobility)

Tourism Management: An Introduction

A History of the World Tourism Organization

International Handbook on the Economics of Tourism

Marketing Innovations for Sustainable Destinations

Contemporary Tourism: An international approach

International Handbook on the Economics of Tourism

Tourism Development and the Environment: Beyond Sustainability? (Tourism, Environment and Development Series)