Social Media Marketing in Tourism and Hospitality - Image 1

£88.48

Springer Social Media Marketing in Tourism and Hospitality

Name: Social Media Marketing in Tourism and Hospitality
Brand: Springer
Price: 77.19 GBP
Availability: InStock

Managers' Guides to Computing

Price History & Forecast

Last 37 days • 37 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 37 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £77 (29 days, 78.4%)

Price range: £77 - £88

Price levels: 2 different prices over 37 days

Description

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.

Product Specifications

Brand: Springer
Format: Hardcover
ASIN: 3319051814
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 11 November 2014
Listed Since: 30 January 2014

Barcode

No barcode data available

Springer Social Media Marketing in Tourism and Hospitality

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Social Media Marketing in Tourism and Hospitality

Impact of New Media in Tourism (Advances in Hospitality, Tourism, and the Services Industry)

Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases (New Directions in Tourism Analysis)

Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases (New Directions in Tourism Analysis)

Impact of New Media in Tourism

Trends in Tourist Behavior: New Products and Experiences from Europe (Tourism, Hospitality & Event Management)

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

The Routledge Handbook of Hospitality Marketing

Analytics in Smart Tourism Design: Concepts and Methods (Tourism on the Verge)

Tourism and Social Marketing (Routledge International Series in Tourism, Business and Management)

Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attract Tourists

Hospitality Marketing: Principles and Practices

Hospitality Marketing: Principles and Practices

Springer Tourist Destination Management - Case Studies Book

Older Tourist Behavior and Marketing Tools (Tourism, Hospitality & Event Management)

Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Media Business and Innovation)

Digital Transformation of the Hotel Industry: Theories, Practices, and Global Challenges (Tourism, Hospitality & Event Management)

Eye Tracking in Tourism (Tourism on the Verge)

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

Tourist Behavior: Past, Present, and Future (Advances in Hospitality and Tourism)

Digital and Social Media Marketing: Emerging Applications and Theoretical Development (Advances in Theory and Practice of Emerging Markets)

Brand Co-Creation Tourism Research: Contemporary Issues and Challenges (Advances in Hospitality and Tourism)

Hospitality and Travel Marketing

Management Science in Hospitality and Tourism: Theory, Practice, and Applications