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£88.43

Springer Social Media Marketing in Tourism and Hospitality

Name: Social Media Marketing in Tourism and Hospitality
Brand: Springer
Price: 88.43 GBP
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Managers' Guides to Computing

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£88 today · all-time low £86 (May 2025) · usually the usual

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Description

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies. Review “This is an easy-to-read book that provides a rich set of both theoretical background and practical examples on the use and impact of the social media on both the tourism demand and supply. … The book constitutes a very useful reading for researchers-academics, students, professionals and policy makers involved and interested in social media marketing.” (Marianna Sigala, Information Technology and Tourism, Vol. 15, 2015) From the Back Cover This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3319382489
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 24 September 2016
Listed Since: 27 September 2016

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Springer Social Media Marketing in Tourism and Hospitality

About as cheap as it gets. The only time it was cheaper was 1 year ago.

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