£35.37

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

£35 today · all-time low £35 (Jul 2026) · usually the usual

Piramide Marketing y gestión de destinos turísticos: Nuevos modelos y estrategias 2.0 (Empresa y Gestión)

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£35.44 £35.23 £35.28 £35.32 £35.37 £35.41 £35.46 26 July 2026 08 August 2026 21 August 2026 03 September 2026 17 September 2026
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Price distribution over 54 days • 1 price levels

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54 days 0 14 27 41 54 £35 Days at Price

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Most common price: £35 (54 days, 100.0%)

Price range: £35 - £35

Price levels: 1 different prices over 54 days

Description

La gestión y el marketing de un destino turístico de éxito no es el fruto de una receta mágica, ni siquiera de una poción milagrosa. No existen. El éxito de un destino turístico se basa en el trabajo constante, dedicación, capacidad de escucha, autocrítica y, sobre todo, en la voluntad de adaptarse a un entorno cambiante. La gestión y el marketing de los destinos turísticos necesita una estrategia precisa, con objetivos que alcanzar y mucho sentido común. Este libro no pretende ser ni un manual completo ni la biblia de la gestión y el marketing de los destinos turísticos. No es el fruto de una investigación o estudio científico, sino una guía para comprender mejor qué es y cómo se hace la gestión y el marketing de los destinos turísticos. Es un libro que refleja lo que se debe hacer y cómo hacerlo en la gestión y el marketing de los destinos turísticos, desde una óptica práctica y pragmática. Aborda aspectos fundamentales de la gestión de un destino turístico, desde las diversas estrategias de planificación para el desarrollo, construcción y reinvención del destino, a las estrategias de marketing, imagen, posicionamiento y branding, sin olvidarse de la promocomercialización de las ofertas y productos turísticos del destino. Dicha promocomercialización es la nueva frontera en la gestión y marketing de los destinos turísticos porque responde a los modos y tendencias de la demanda y, fundamentalmente, porque facilita y apoya la labor promocional y de comercialización de los operadores turísticos. La simple promoción del destino es ya historia; el mercado demanda y reclama la promoción del destino y de los productos de éste de modo integral y coordinado. Se trata de poner en contacto la demanda con la oferta en modo innovador y con nuevas técnicas para obtener resultados satisfactorios. Es una obra que ofrece apoyo a todos los profesionales de la gestión y del marketing de los destinos turísticos, a todos los que desean afrontar nuevos retos (cont.)

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
03 March 2016
Listed Since
10 November 2015

Barcode

No barcode data available

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