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Routledge Strategic Management for Tourism and Hospitality

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Description

Strategic Management for Tourism, Hospitality and Events by Routledge is an essential textbook for students entering these industries. This fourth edition provides a clear introduction to fundamental strategic management principles specifically applied to the tourism, hospitality, and events sectors. By integrating industry-based case studies and real-world examples, the text brings theoretical concepts to life. This updated edition addresses major shifts in strategic direction resulting from recent global crises. It also covers significant technological advances and critical issues related to sustainability. This book serves as a comprehensive guide for those looking to understand how management theory functions within the modern landscape of travel and hospitality.

Key Features

This Routledge textbook introduces fundamental strategic management principles tailored for the tourism, hospitality, and events sectors.

The fourth edition includes updated content regarding strategic direction changes caused by the most significant global crisis.

Students can learn through industry-based case studies and practical examples integrated throughout the text.

The material covers significant technology advances and sustainability issues relevant to modern travel and hospitality industries.

This book is designed as a must-have resource for students approaching strategic management for the first time.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
24 January 2024
Listed Since
31 March 2023

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