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Springer Big Data and Innovation in Tourism and Hospitality

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£108.50 £77.26 £84.08 £90.89 £97.71 £104.52 £111.34 19 July 2026 07 August 2026 27 August 2026 16 September 2026 06 October 2026
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Description

Explore the integration of big data within the tourism, travel, and hospitality sectors with this comprehensive guide from Springer. This book brings together multi-disciplinary research and practical evidence to explain how big data drives innovation. It provides a consolidated framework and roadmap to help both researchers and practitioners address major industry issues for effective results. The text proposes a specific process-based model designed to identify and implement big data innovation strategies. This framework covers the essential inputs required for innovation and the processes needed to implement these strategies effectively. It serves as a practical resource for navigating the changing landscape of data-driven decision-making in global travel and hospitality management.

Key Features

This Springer publication provides multi-disciplinary research and practical evidence regarding big data exploitation in tourism.

The book offers a consolidated framework and roadmap to help researchers and practitioners address major innovation issues.

A process-based model is included to assist in identifying and implementing big data innovation strategies.

The framework details the specific inputs required for successful big data innovation in the hospitality sector.

Users can learn about the necessary processes required to implement big data innovation within tourism environments.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
04 April 2020
Listed Since
03 April 2020

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