£108.70

Springer Big Data and Innovation in Tourism and Hospitality

Name: Springer Big Data and Innovation in Tourism and Hospitality
Brand: Springer
Price: 108.7 GBP
Availability: InStock

Management

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Description

Explore the intersection of data science and the service industry with Big Data and Innovation in Tourism, Travel, and Hospitality. Published by Springer, this book offers a deep look into how big data drives innovation across the travel and hospitality sectors. It combines multi-disciplinary research with practical evidence to help professionals understand the exploitation of large datasets for business growth. This resource provides a consolidated framework and a clear roadmap for both researchers and practitioners. By addressing the major issues involved in big data innovation, the text helps readers navigate the complexities of modern data application. Whether you are looking to improve operational efficiency or develop new service models, this book provides the necessary theoretical and practical foundation to succeed in a data-driven market.

Key Features

Provides a consolidated framework and roadmap to help researchers and practitioners address major issues in big data innovation.

Introduces a process-based model designed to identify and implement effective big data innovation strategies within the tourism industry.

Combines multi-disciplinary research with practical evidence regarding the role of big data in driving industry innovation.

Details a four-part process framework covering the inputs and processes required to implement big data strategies effectively.

Offers a comprehensive guide for managing and exploiting big data to support innovation in travel and hospitality sectors.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 9811363412
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 04 April 2020
Listed Since: 03 April 2020

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Springer Big Data and Innovation in Tourism and Hospitality

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