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£279.99
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£280 today · previous high £280 · all-time low £225
Springer Strategic Innovative Marketing and Tourism Book
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Price distribution over 35 days • 2 price levels
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Most common price: £280 (24 days, 68.6%)
Price range: £225 - £280
Price levels: 2 different prices over 35 days
Description
Key Features
This Springer book presents research from the 8th ICSIMAT held in Northern Aegean, Greece, in 2019.
The content focuses on new technologies and perspectives influencing marketing research in the digital era.
Readers can study diverse topics such as product management, brand management, and strategic marketing.
The text includes specialized sections on tourism and hospitality marketing and management.
Detailed coverage is provided for destination branding, cultural management, and event marketing.
The book explores B2B marketing, sales management, and international marketing strategies.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 3030361284
- Domain
- Amazon UK
- Release Date
- 12 March 2021
- Listed Since
- 12 February 2021
Barcode
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