City Branding and Promotion: The Strategic Approach (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change) - Image 1

£151.26

Routledge City Branding and Promotion: The Strategic Approach (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)

Name: City Branding and Promotion: The Strategic Approach (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)
Brand: Routledge
Price: 151.26 GBP
Availability: InStock

Urban & Land Use Planning

This is the most expensive it has ever been. Walk away.

£151 today · previous high £151 · all-time low £137

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 81 days · 81 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 81 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £137 (46 days, 56.8%)

Price range: £137 - £151

Price levels: 2 different prices over 81 days

Description

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138488100
Category: Books > Subjects > Arts & Photography > Architecture > Urban & Land Use Planning
Domain: Amazon UK
Release Date: 03 May 2019
Listed Since: 07 November 2018

Barcode

No barcode data available

Routledge City Branding and Promotion: The Strategic Approach (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)

Urban Events, Place Branding and Promotion: Place Event Marketing (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)

Food and Beverage Service: A Handbook for Hospitality and Tourism Services

Drivers of Innovation, Entrepreneurship and Regional Dynamics (Advances in Spatial Science)

International Immigration, Integration and Sustainability in Small Towns and Villages: Socio-Territorial Challenges in Rural and Semi-Rural Europe (Migration, Diasporas and Citizenship)

Strategic Innovative Marketing and Tourism: 8th ICSIMAT, Northern Aegean, Greece, 2019 (Springer Proceedings in Business and Economics)

Promotional Marketing

Strategic Innovative Marketing and Tourism: 8th ICSIMAT, Northern Aegean, Greece, 2019 (Springer Proceedings in Business and Economics)

State and Corporate Management of Region’s Development in the Conditions of the Digital Economy (Advances in Science, Technology & Innovation)

Creative Industries and Urban Spatial Structure: Agent-based Modelling of the Dynamics in Nanjing (Advances in Asian Human-Environmental Research)

The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors (International Series in Advanced Management Studies)

China's Regional Economic Development: A Case Study Of Wenzhou: 6 (Wspc-zjup Series On China's Regional Development)

Sage Local Economic Development: Analysis, Practices, and Globalization

Lokale Ökonomie – Konzepte, Quartierskontexte und Interventionen: Konzepte, Quartiersentwicklung Und Interventionen

Prescription for Social Dilemmas: Psychology for Urban, Transportation, and Environmental Problems

Social Practices and Dynamic Non-Humans: Nature, Materials and Technologies

Prescription for Social Dilemmas: Psychology for Urban, Transportation, and Environmental Problems

Tourism, Creativity and Development (Contemporary Geographies of Leisure, Tourism and Mobility)

Real Property in Australia: Foundations and Applications

Guanxi And Business (Third Edition): 3rd Edition: 10 (Asia-pacific Business Series)

Tourism and the Night: Rethinking Nocturnal Destinations

Migration and Urbanization: Local Solutions for Global Economic Challenges

Marketing y gestión de destinos turísticos: Nuevos modelos y estrategias 2.0 (Empresa y Gestión)

Reputation Management Techniques in Public Relations (Advances in Logistics, Operations, and Management Science)