£151.26

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£151 today · previous high £151 · all-time low £150

Routledge Digital Transformation and Innovation in Tourism Events - Routledge

Amazon

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£151.26 £149.87 £150.18 £150.48 £150.78 £151.08 £151.39 31 July 2026 17 August 2026 03 September 2026 20 September 2026 08 October 2026
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1 day 69 days · current 0 17 35 52 69 £150 £151 Days at Price

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Most common price: £151 (69 days, 98.6%)

Price range: £150 - £151

Price levels: 2 different prices over 70 days

Description

Explore how digital transformation is reshaping the tourism industry with this comprehensive Routledge academic text. The book examines the profound impact of technology on tourism businesses, covering destination branding, marketing strategies, content marketing, sustainable tourism development, and tourism events in the digital era. Accelerated by recent global events, innovative digital initiatives now drive tourism practices across multiple sectors. This resource analyses how technology influences customer emotions, experiences, information technology tools, and marketing techniques within tourism contexts. Ideal for students, academics, and industry professionals seeking to understand the intersection of digital innovation and tourism management, this Routledge publication provides essential insights into contemporary tourism practices and the strategic use of technology for business growth and customer engagement.

Key Features

Routledge Advances in Management and Business Studies series provides peer-reviewed research on digital transformation within tourism industries.

Comprehensive coverage of destination branding and marketing strategies enabled by digital technologies in tourism sectors.

Analysis of sustainable tourism development practices enhanced through digital innovation and technology integration.

Examination of how digital tools shape customer emotions, experiences, and engagement in tourism events and services.

Academic resource suitable for business students, tourism professionals, and researchers studying technology and hospitality management.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 June 2022
Listed Since
18 December 2021

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