£136.27

Routledge Digital Transformation and Innovation in Tourism Events

Name: Routledge Digital Transformation and Innovation in Tourism Events
Brand: Routledge
Price: 136.11 GBP
Availability: InStock

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Description

The pandemic has accelerated the digital transformation within the tourism industry, leading to a surge in innovative digital initiatives. This book by Routledge provides a comprehensive look at the nature of tourism, events, and practices within a digital context. It explores how technology changes destination branding, marketing, and content marketing strategies. Readers will gain insights into sustainable tourism development and the evolution of tourism events. The text examines the impact of digital transformation on emotions, experiences, and information technology tools. It also covers modern marketing techniques used to navigate the changing landscape. This book serves as a valuable resource for understanding how digital tools and new practices shape the future of the tourism and events sectors.

Key Features

Explores how technology transforms destination branding and marketing strategies in a digital world.

Provides a comprehensive look at the nature of tourism, events, and modern practices.

Examines the impact of digital transformation on consumer emotions and experiences.

Analyzes the role of information technology tools and new marketing techniques in the industry.

Covers digital advancements in sustainable tourism development and tourism events.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1032220961
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 16 June 2022
Listed Since: 18 December 2021

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Routledge Digital Transformation and Innovation in Tourism Events

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