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Routledge Advances in Tourism Destination Marketing: Managing Networks

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Description

Explore the complexities of modern tourism management with Advances in Tourism Destination Marketing: Managing Networks. This volume from Routledge provides original insights into the operational opportunities and constraints faced when managing destination marketing today. This book examines how different parts of the tourism system work together. It looks at the relationship between tourists, physical places, and both public and private tourism organizations. By studying how these groups communicate and cooperate, the text shows how to manage the social and physical environments to achieve profitable outcomes for all stakeholders involved. Readers will gain a comprehensive review of many different aspects of marketing tourism products. The content covers essential topics such as destination networks and the evolving nature of consumer experiences in destinations. It is an important resource for those looking to understand the management of tourism systems and the coordination required to succeed in a competitive global market.

Key Features

Provides original insight into the operational opportunities and challenges of managing tourism destination marketing.

Explores the cooperation between public and private tourism organizations to improve destination management.

Examines the connection between tourists, physical environments, and destination systems.

Offers a comprehensive review of various aspects related to marketing tourism products effectively.

Analyzes destination networks and the specific consumer experiences found within various destinations.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 July 2009
Listed Since
01 October 2008

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