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£129.43
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£129 today · cheaper than every other day in the last 3 months
Routledge Marketing and Managing Tourism Destinations Book
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Description
Key Features
This Routledge textbook provides a comprehensive and integrated introduction to both destination management and marketing in one volume.
The content covers the full lifecycle of destination management, including planning, implementation, and evaluation processes.
Learn about the management and operations of destination management organizations (DMOs) and how they conduct business.
Explore the major opportunities and challenges DMOs face to compete in global leisure and business travel markets.
The text addresses industry shifts and the unpredictable impact of the COVID-19 pandemic on tourism destinations.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1032380675
- Domain
- Amazon UK
- Release Date
- 31 July 2023
- Listed Since
- 09 November 2022
Barcode
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