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Cases on Effective Destination Management (Advances in Logistics, Operations, and Management Science)

Sales & Marketing

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Description

In modern tourism, destination managers grapple with multifaceted challenges, ranging from preserving natural and cultural-historical assets to the pervasive issue of over-tourism. Cases on Effective Destination Management presents a curated selection of research-based case studies exploring diverse methodologies essential for effective destination management. These cases, whether grounded in literature, empirical data, or a fusion of both, dissect the intricacies of research methodologies in tourism and destination management. The narratives unfold to unravel the practical implications of the research outcomes, offering readers a tangible and insightful guide for collecting, interpreting, and leveraging data to construct robust destination management strategies. The book's primary audience encompasses students pursuing management and business administration, focusing on tourism, transportation, and hospitality management. In these cases, scholars will find a wellspring of inspiration to fuel their research inquiries. Additionally, practitioners entrenched in the intricacies of tourism and related fields will discover a valuable resource that guides their analyses and augments decision-making processes. The thematic breadth of the cases spans the entire spectrum of destination management, from the nuances of transportation research and hospitality to the sustainable development imperative and the burgeoning influence of e-tourism and e-marketing. Each study delves into the nuances of research methodology, elucidating the advantages and drawbacks of specific techniques and offering real-world applications in the field.

Product Specifications

Format: paperback
ASIN: B0D7VTY32B
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing
Domain: Amazon UK
Release Date: 02 January 2025
Listed Since: 24 June 2024

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Cases on Effective Destination Management (Advances in Logistics, Operations, and Management Science)

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