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Routledge The Routledge Handbook of Destination Marketing

Name: The Routledge Handbook of Destination Marketing
Brand: Routledge

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This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138118834
Category: Books > Subjects > Business, Finance & Law > Management > Distribution
Domain: Amazon UK
Release Date: 18 April 2018
Listed Since: 21 September 2017

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Routledge The Routledge Handbook of Destination Marketing

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