Destination Brands: Managing Place Reputation - Image 1

£49.99

Routledge Destination Brands: Managing Place Reputation

Name: Destination Brands: Managing Place Reputation
Brand: Routledge
Price: 46.99 GBP
Availability: InStock

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Description

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

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Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0080969305
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 09 March 2011
Listed Since: 30 September 2010

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Routledge Destination Brands: Managing Place Reputation

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