£63.45

Wiley Marketing Tourism Destinations: A Strategic Planning Approach

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Description

Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.

Product Specifications

Brand
Wiley
Format
hardcover
Domain
Amazon UK
Release Date
31 January 1992
Listed Since
09 February 2007

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