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PEARSON EDUCATION Tourism: The Business of Travel: United States Edition

Name: Tourism: The Business of Travel: United States Edition
Brand: PEARSON EDUCATION

Travel & Holiday

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Out of stock 51 days · last price £89 · longest previous gap was 1 days

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Description

Written in a conversational style, this book views the industry from a business perspective―examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 0137147295
Category: Books > Subjects > Travel & Holiday
Domain: Amazon UK
Release Date: 11 February 2009
Listed Since: 29 October 2008

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PEARSON EDUCATION Tourism: The Business of Travel: United States Edition

Gone for 51 days. Could come back at any time — we're watching for you.

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