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Cabi Destination Marketing and Management: Theories and Applications

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£85.00 £80.75 £82.45 £84.15 £85.85 £87.55 £89.25 25 July 2026 09 August 2026 25 August 2026 10 September 2026 26 September 2026
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Price distribution over 64 days • 1 price levels

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64 days 0 16 32 48 64 £85 Days at Price

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Price range: £85 - £85

Price levels: 1 different prices over 64 days

Description

Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.

Product Specifications

Brand
Cabi
Format
hardcover
Domain
Amazon UK
Release Date
26 August 2011
Listed Since
08 November 2010

Barcode

No barcode data available

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