£131.87

Routledge Marketing Tourism Places (RLE Tourism) Book

Name: Routledge Marketing Tourism Places (RLE Tourism) Book
Brand: Routledge
Price: 131.87 GBP
Availability: InStock

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Description

Explore the competitive landscape of the global service economy with Marketing Tourism Places. This volume from the Routledge Library Editions: Tourism series examines how destinations differentiate themselves in an increasingly crowded market. As tourism becomes a central part of the modern economy, the need to attract travelers through effective product development and promotion has never been higher. Originally published in 1990, this book provides a multidisciplinary look at the strategies used by destinations to stand out from rivals. It investigates the significant investments of time and capital that locations make to develop their unique attractions. By combining perspectives from academic institutes and industry professionals, this text offers a deep look into the mechanics of destination marketing and the competition for potential tourists.

Key Features

Provides a multidisciplinary perspective on destination marketing through contributions from both academic and industry experts.

Examines the competitive nature of the tourism industry and how places distinguish themselves from rivals.

Analyzes how destinations invest time and money into developing and promoting their specific tourism products.

Offers foundational insights into the service economy and its impact on global tourism competition.

Part of the Routledge Library Editions: Tourism series for academic and professional study.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0415814685
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 05 December 2012
Listed Since: 11 August 2012

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Routledge Marketing Tourism Places (RLE Tourism) Book

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