£151.24

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£151 today · previous high £151 · all-time low £141

Routledge Marketing Tourism Places - Routledge Library Editions Tourism

Amazon

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£151.24 £140.03 £142.48 £144.92 £147.37 £149.81 £152.26 31 July 2026 16 August 2026 01 September 2026 17 September 2026 03 October 2026
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Price distribution over 65 days • 2 price levels

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Current Price
3 days 62 days · current 0 16 31 47 62 £141 £151 Days at Price

Price Analysis

Most common price: £151 (62 days, 95.4%)

Price range: £141 - £151

Price levels: 2 different prices over 65 days

Description

Tourism is an established cornerstone of the modern service economy, driving fierce competition among destinations worldwide. This volume from Routledge Library Editions explores how tourism places invest substantially in developing and promoting their unique offerings to stand out from rivals. Originally published in 1990, the book draws on contributions from both academic institutes and industry professionals to present a multidisciplinary perspective on destination marketing strategies. Readers gain insight into how tourism destinations craft their 'products' and compete for potential visitors through strategic investment in promotion and development. The work combines theoretical frameworks with practical industry experience, making it valuable for students, researchers, and tourism professionals seeking to understand the complexities of place marketing in the competitive global tourism sector.

Key Features

Routledge Library Editions Tourism series volume explores destination marketing strategies and competition among tourism places.

Contributions from both academic institutions and tourism industry professionals provide multidisciplinary perspectives on place promotion.

Originally published in 1990, offering historical insight into how tourism destinations develop and market their attractions.

Combines theoretical research with practical industry experience relevant to modern tourism place marketing.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
05 December 2012
Listed Since
11 August 2012

Barcode

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