Routledge Marketing Tourism Places (RLE Tourism) Book

Explore the competitive landscape of the global service economy with Marketing Tourism Places. This volume from the Routledge Library Editions: Tourism series examines how destinations differentiate themselves in an increasingly crowded market. As tourism becomes a central part of the modern economy, the need to attract travelers through effective product development and promotion has never been higher. Originally published in 1990, this book provides a multidisciplinary look at the strategies used by destinations to stand out from rivals. It investigates the significant investments of time and capital that locations make to develop their unique attractions. By combining perspectives from academic institutes and industry professionals, this text offers a deep look into the mechanics of destination marketing and the competition for potential tourists.