£136.81

Routledge Marketing in the Tourism Industry - Destination Promotion

Name: Routledge Marketing in the Tourism Industry - Destination Promotion
Brand: Routledge
Price: 136.81 GBP
Availability: InStock

Economics

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Description

Understand how different sectors of the tourism industry connect with their target markets. This book from the Routledge Library Editions: Tourism series examines a wide variety of holiday types and explores how their unique characteristics influence marketing strategies. By taking a comparative approach, the text evaluates the success of various industry areas in reaching their intended audiences. This resource is highly regarded for its ability to link theoretical concepts to practical application. Written in an accessible style, it serves as an essential guide for those studying the economic and promotional aspects of destination regions. Whether you are looking at specific holiday forms or broader industry trends, this book provides the necessary framework to understand the evolving landscape of tourism marketing.

Key Features

Examines how various tourism industry sectors attempt to reach their specific markets through different promotional methods.

Analyzes a wide range of distinctive holiday forms and how their specific characteristics impact marketing decisions.

Uses a comparative approach to evaluate the relative success of different industry areas in reaching their target audiences.

Links theoretical marketing concepts to real-world practice to help readers apply knowledge in professional settings.

Provides an accessible writing style that makes complex industry topics easy to understand for students and professionals.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415812712
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 05 December 2012
Listed Since: 31 July 2012

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Routledge Marketing in the Tourism Industry - Destination Promotion

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