£151.23

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£151 today · previous high £151 · all-time low £137

Routledge Marketing in the Tourism Industry - Routledge

Amazon

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£151.23 £135.37 £138.83 £142.29 £145.75 £149.21 £152.67 31 July 2026 15 August 2026 31 August 2026 16 September 2026 02 October 2026
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Price Distribution

Price distribution over 64 days • 2 price levels

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3 days 61 days · current 0 15 31 46 61 £137 £151 Days at Price

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Most common price: £151 (61 days, 95.3%)

Price range: £137 - £151

Price levels: 2 different prices over 64 days

Description

This comprehensive book examines how different sections of the tourism industry reach their target markets through strategic promotion and destination marketing. The work explores a wide range of distinctive holiday forms and analyses how their unique characteristics influence marketing approaches across the sector. Taking a comparative perspective, the book evaluates the relative success of various industry areas in connecting with customers and achieving market penetration. Written in an accessible style, it successfully bridges the gap between theoretical marketing principles and practical industry applications, making it an essential resource for understanding tourism promotion strategies and destination region marketing techniques.

Key Features

Examines multiple tourism industry sectors and their distinct marketing strategies for reaching diverse customer bases.

Analyses various holiday types and how their characteristics shape promotional approaches within the tourism market.

Provides comparative evaluation of how different tourism regions successfully connect with their target audiences.

Integrates theoretical marketing concepts with real-world tourism industry practices and applications.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
05 December 2012
Listed Since
31 July 2012

Barcode

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