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£127.62
Routledge Marketing in the Tourism Industry - Destination Promotion
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Description
Key Features
Examines how various tourism industry sectors attempt to reach their specific markets through different promotional methods.
Analyzes a wide range of distinctive holiday forms and how their specific characteristics impact marketing decisions.
Uses a comparative approach to evaluate the relative success of different industry areas in reaching their target audiences.
Links theoretical marketing concepts to real-world practice to help readers apply knowledge in professional settings.
Provides an accessible writing style that makes complex industry topics easy to understand for students and professionals.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415812712
- Domain
- Amazon UK
- Release Date
- 05 December 2012
- Listed Since
- 31 July 2012
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