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Routledge Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions (Routledge Library Editions: Tourism)

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Description

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
15 December 2014
Listed Since
04 October 2013

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