Marketing Tourism Products: Concepts, Issues, Cases - Image 1

£75.99

Cengage Learning Marketing Tourism Products: Concepts, Issues, Cases

Name: Marketing Tourism Products: Concepts, Issues, Cases
Brand: Cengage Learning
Price: 75.99 GBP
Availability: InStock

Travel & Holiday

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Description

This book explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, it presents material in a clear and concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service. A variety of case studies draw together and illustrate the material covered in the main text.

Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 1861523025
Category: Books > Subjects > Travel & Holiday
Domain: Amazon UK
Release Date: 15 August 1996
Listed Since: 04 January 2007

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Cengage Learning Marketing Tourism Products: Concepts, Issues, Cases

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