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Cengage Learning EMEA Marketing Tourism Products: Concepts, Issues, Cases

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Description
This book explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, it presents material in a clear and concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service. A variety of case studies draw together and illustrate the material covered in the main text.

Product Specifications
Brand
Cengage Learning EMEA
Format
paperback
ASIN
1861523025
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain
Amazon UK
Release Date
15 August 1996
Listed Since
04 January 2007

Barcode

No barcode data available

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