£137.45

Routledge International Cases in Tourism Management Book

Name: Routledge International Cases in Tourism Management Book
Brand: Routledge
Price: 133.4 GBP
Availability: InStock

International

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Description

Expand your understanding of the global travel industry with International Cases in Tourism Management by Routledge. This comprehensive resource provides deep insights through detailed profiles of individual companies and practical case studies focused on destination management and marketing. Whether you are studying specific sectors like ecotourism and cultural tourism or exploring core management functions such as human resource management, this book offers a wide range of real-world applications. Designed to support both students and tutors, the material goes beyond theory by providing practical exercises and discussion questions. This structure makes it an ideal companion for various tourism courses, ensuring that readers can apply academic concepts to actual industry scenarios. By covering a broad spectrum of the tourism industry, this text helps learners grasp the complexities of managing destinations and organizations in a globalized market.

Key Features

Comprehensive company profiles that provide real-world context for individual business operations within the tourism sector.

Detailed case studies covering essential destination management and marketing strategies used in the industry.

In-depth material on key management functions including human resource management and marketing applications.

Specialized studies on specific tourism types such as ecotourism and cultural tourism to broaden industry knowledge.

Integrated exercises and questions designed to support learning for both students and tutors in academic settings.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138144495
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 01 August 2016
Listed Since: 08 May 2016

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Routledge International Cases in Tourism Management Book

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