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Routledge International Cases in Tourism Management - Routledge

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Description

International Cases in Tourism Management offers a comprehensive collection of real-world case studies spanning the tourism industry. This book covers individual company profiles, destination management and marketing strategies, and explores diverse tourism sectors including ecotourism and cultural tourism. The material addresses key management functions such as marketing and human resource management, providing students and professionals with practical insights into tourism operations. Each case study is complemented by exercises and questions designed to reinforce learning and facilitate classroom discussion. Whether you are studying tourism management, hospitality, or related fields, this Routledge resource serves as an essential companion to tourism courses and professional development programmes. The breadth of industry coverage, from airlines to tour operators, ensures relevance across multiple tourism subsectors and management contexts.

Key Features

International Cases in Tourism Management includes profiles of individual companies operating across the tourism sector.

Case studies examine destination management and marketing strategies for tourism locations and attractions.

The book covers specific management functions in tourism operations, including marketing and human resource management.

Dedicated case studies explore different types of tourism such as ecotourism and cultural tourism.

Exercises and questions accompany each case study to support student learning and classroom engagement.

Routledge publication provides an ideal resource for students and tutors in tourism management courses.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 August 2016
Listed Since
08 May 2016

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