Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced - Image 1

£42.34

MACMILLAN Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

Name: Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
Brand: MACMILLAN
Price: 42.34 GBP
Availability: InStock

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Description

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349311677
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 23 July 2009
Listed Since: 17 March 2016

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MACMILLAN Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

This is the most expensive it has ever been. Walk away.

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