£41.95

MACMILLAN Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

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Description

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
23 July 2009
Listed Since
17 March 2016

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