£84.31

MACMILLAN Harnessing Place Branding through Cultural Entrepreneurship

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Description

Explore the connection between creative industries and economic growth with Harnessing Place Branding through Cultural Entrepreneurship. Published by Palgrave Macmillan, this book examines how cultural entrepreneurship works alongside philanthropic support to strengthen local identities. Readers will learn how public and private funding contributes to artistic production and helps maintain the integrity of place brands. By understanding these overlapping domains, professionals can better grasp how the preservation and presentation of local culture serves as a method to revitalize communities and local economies. This text is a valuable resource for those studying the intersection of business, finance, and the creative sectors.

Key Features

Examines the relationship between cultural entrepreneurship and the creative industries to understand modern economic drivers.

Analyzes how public and private philanthropic contributions fund artistic production and community projects.

Provides insight into using place brands as a specific mechanism to revitalize local economies and communities.

Connects knowledge domains involving business, finance, and the preservation of cultural identity.

Offers a detailed look at how the presentation of local culture impacts regional development and growth.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 2015
Listed Since
27 May 2016

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