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MACMILLAN Harnessing Place Branding through Cultural Entrepreneurship - Business Book

Amazon

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Description

This Macmillan book explores the intersection of cultural entrepreneurship, creative industries, and place branding as drivers of economic revitalisation. It examines how philanthropic support for artistic production connects with strategic place branding initiatives that strengthen local economies and communities. The work integrates three key knowledge domains: creative enterprise development, funding mechanisms for cultural projects, and the role of distinctive regional identities in attracting investment and fostering sustainable growth. Ideal for business professionals, economists, and policy makers seeking to understand how cultural strategy can unlock economic potential in local markets.

Key Features

Examines the relationship between cultural entrepreneurship and creative industries as engines for economic development and community growth.

Explores philanthropic funding models that support artistic production and their role in place branding initiatives.

Published by Palgrave Macmillan, offering authoritative academic analysis of place branding as a revitalisation strategy.

Addresses how distinctive place brands leverage cultural assets to attract investment and strengthen local economies.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 2015
Listed Since
27 May 2016

Barcode

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