£155.00

Routledge - The Business of Culture - Strategic Management Book

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Description

Explore the strategic management of cultural industries with The Business of Culture by Routledge. While the business of culture involves designing, producing, distributing, and marketing products that employ millions, it is often overlooked from a strategic perspective. This book fills that gap by examining various sectors, including motion pictures, television, music, radio, and videogames. This text provides a deep look into how organizations within the entertainment and media sectors operate. It is an essential resource for anyone looking to gain a better understanding of the strategies and organizational structures that drive these massive industries. Whether you are studying media management or looking for professional insights into the business side of creativity, this book offers a unique perspective on how cultural products move from concept to consumer.

Key Features

Comprehensive coverage of multiple industries including motion pictures, television, music, radio, and videogames.

Provides a strategic management perspective on the design, production, and distribution of cultural products.

Helps readers understand the organizational structures and strategies used by large and small cultural organizations.

Addresses the academic and professional void regarding the business side of the entertainment and media sectors.

Used book offered in good condition for reliable study and research purposes.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
19 July 2005
Listed Since
23 December 2006

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No barcode data available

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