Routledge - The Business of Culture - Strategic Management Book

Explore the strategic management of cultural industries with The Business of Culture by Routledge. While the business of culture involves designing, producing, distributing, and marketing products that employ millions, it is often overlooked from a strategic perspective. This book fills that gap by examining various sectors, including motion pictures, television, music, radio, and videogames. This text provides a deep look into how organizations within the entertainment and media sectors operate. It is an essential resource for anyone looking to gain a better understanding of the strategies and organizational structures that drive these massive industries. Whether you are studying media management or looking for professional insights into the business side of creativity, this book offers a unique perspective on how cultural products move from concept to consumer.