Routledge Business of Culture: Strategic Perspectives on Entertainment Media

The Business of Culture examines how cultural industries design, produce, distribute and market their products from a strategic management perspective. This comprehensive guide covers motion pictures, television, music, radio and videogames, offering insights into the organisations and strategies that drive these sectors. The book addresses a significant gap in management literature by applying rigorous strategic analysis to cultural industries that employ millions globally. Readers gain practical understanding of how entertainment and media organisations operate, compete and create value in complex markets. Published by Routledge as part of the Organisation and Management Series, this used book in good condition provides essential knowledge for managers, strategists and anyone seeking to understand how culture becomes commerce.