Routledge Created in China: The Great New Leap Forward - Routledge

This Routledge book examines China's creative economy and how television, animation, advertising, design, publishing and digital games are reshaping traditional understanding of culture. Since the 1950s China has endeavoured to catch up with advanced Western economies, with 'Made in China' representing one approach to global competitiveness. However, a focus on manufacturing and productivity is impeding innovation, leaving China importing creativity and worrying about its cultural exports deficit. The book explores how Chinese audiences are attracted to Korean, Taiwanese, and Japanese culture alongside Hollywood cinema, providing crucial insights into the transformation of China's media and cultural landscape. This used book in good condition offers accessible analysis of Asia's cultural shift and social change.