£183.52

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£184 today · previous high £184 · all-time low £172

Routledge Destination Brands: Managing Place Reputation

Amazon

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£183.52 £170.52 £173.35 £176.19 £179.03 £181.87 £184.70 29 July 2026 02 August 2026 06 August 2026 10 August 2026 14 August 2026
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Price range: £172 - £184

Price levels: 2 different prices over 17 days

Description

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
02 November 2015
Listed Since
02 November 2015

Barcode

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