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Routledge Destination Brands: Managing Place Reputation

Name: Destination Brands: Managing Place Reputation
Brand: Routledge

Call Centre Management

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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138133655
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 02 November 2015
Listed Since: 02 November 2015

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Routledge Destination Brands: Managing Place Reputation

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