£175.54

IGI Global Strategic Place Branding Methodologies and Theory for Tourist Attraction (Advances in Hospitality, Tourism, and the Services Industry)

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Last 584 days • 584 data points (No recent data available)

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£199.49 £160.45 £168.97 £177.49 £186.00 £194.52 £203.04 10 June 2024 02 November 2024 28 March 2025 21 August 2025 14 January 2026

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245 days 71 days · current 83 days 101 days 84 days 0 61 123 184 245 £164-171 £171-178 £178-185 £185-192 £192-199 Days at Price

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Price range: £164 - £199

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Description

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area's population. Strategic Place Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 August 2016
Listed Since
06 May 2016

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