Strategic Place Branding Methodologies and Theory for Tourist Attraction (Advances in Hospitality, Tourism, and the Services Industry) - Image 1

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IGI Global Strategic Place Branding Methodologies and Theory for Tourist Attraction (Advances in Hospitality, Tourism, and the Services Industry)

Name: Strategic Place Branding Methodologies and Theory for Tourist Attraction (Advances in Hospitality, Tourism, and the Services Industry)
Brand: IGI Global

Economic Policy & Development

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Description

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area's population. Strategic Place Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522505792
Category: Books > Subjects > Business, Finance & Law > Economics > Economic Policy & Development
Domain: Amazon UK
Release Date: 15 August 2016
Listed Since: 06 May 2016

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IGI Global Strategic Place Branding Methodologies and Theory for Tourist Attraction (Advances in Hospitality, Tourism, and the Services Industry)

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