£200.12

IGI Global Strategic Place Branding Methodologies and Theory for Tourist Attraction (Advances in Hospitality, Tourism, and the Services Industry)

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£200.12 £169.05 £175.83 £182.61 £189.39 £196.17 £202.95 28 April 2026 10 May 2026 23 May 2026 04 June 2026 17 June 2026

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Description

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area's population. Strategic Place Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 August 2016
Listed Since
06 May 2016

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