£171.87

IGI Global Global Place Branding Campaigns across Cities, Regions, and Nations (Advances in Hospitality, Tourism, and the Services Industry)

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£199.55 £169.10 £175.75 £182.39 £189.03 £195.67 £202.32 28 April 2026 10 May 2026 23 May 2026 04 June 2026 17 June 2026

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Description

Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 July 2016
Listed Since
06 May 2016

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