£171.87

IGI Global Global Place Branding Campaigns across Cities, Regions, and Nations (Advances in Hospitality, Tourism, and the Services Industry)

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£172 today · all-time low £164 (Oct 2024) · usually the usual

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Last 584 days • 584 data points (No recent data available)

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£199.49 £160.45 £168.97 £177.49 £186.00 £194.52 £203.04 10 June 2024 02 November 2024 28 March 2025 21 August 2025 14 January 2026

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159 days 184 days · current 56 days 101 days 84 days 0 46 92 138 184 £164-171 £171-178 £178-185 £185-192 £192-199 Days at Price

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Most common range: £171-178 (184 days, 31.5%)

Price range: £164 - £199

Price levels: 5 price ranges over 584 days

Description

Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 July 2016
Listed Since
06 May 2016

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