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£140.03
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£140 today · previous high £140 · all-time low £137
Routledge Online Place Branding: The Case of Hong Kong - Routledge
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Last 84 days · 84 data points (no recent data)
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Price Distribution
Price distribution over 84 days • 2 price levels
Price Analysis
Most common price: £140 (79 days, 94.0%)
Price range: £137 - £140
Price levels: 2 different prices over 84 days
Description
Key Features
Routledge Advances in Management and Business Studies series book offering research-level insights into contemporary place branding practices and theory.
Interdisciplinary approach integrating language studies, discourse analysis, marketing research and tourism insights for comprehensive understanding of online branding.
Compares official Brand Hong Kong website messaging with authentic TripAdvisor forum discussions to reveal gaps between institutional and public perception.
Examines one of the world's most visited cities as a major case study in how digital platforms shape international destination perception and experience.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0367000342
- Domain
- Amazon UK
- Release Date
- 29 December 2020
- Listed Since
- 05 December 2019
Barcode
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