We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
£136.27
Routledge Online Place Branding: The Case of Hong Kong Book
Price data last checked 56 day(s) ago - refreshing...
Price History & Forecast
Last 35 days • 35 data points (No recent data available)
Price Distribution
Price distribution over 35 days • 1 price levels
Price Analysis
Most common price: £136 (35 days, 100.0%)
Price range: £136 - £136
Price levels: 1 different prices over 35 days
Description
Key Features
Uses an interdisciplinary framework that integrates language studies, discourse analysis, marketing, and tourism research methods.
Provides a direct comparison between official institutional branding and actual public user experiences found on social platforms.
Analyzes the digital presence of Hong Kong through specific case studies of the Brand Hong Kong website and TripAdvisor forums.
Offers academic insights into how global cities are perceived and constructed through online communication channels.
Part of the Routledge Advances in Management and Business Studies series for professional and academic use.
Product Specifications
- Brand
- Routledge
- Format
- Hardcover
- ASIN
- 0367000342
- Domain
- Amazon UK
- Release Date
- 29 December 2020
- Listed Since
- 05 December 2019
Barcode
No barcode data available
Similar Products You Might Like
Travel Writing for Tourism and City Branding: Urban Place-Writing Methodologies
Strategic Perspectives in Destination Marketing (Advances in Marketing, Customer Relationship Management, and E-services)
IGI Global
Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attract Tourists
Routledge
Routledge Environmental Communication and Travel Journalism Book
Routledge
Ways of Seeing, Ways of Being: Representing the Voices of Tourism: 228 (Linguistic Insights: Studies in Language and Communication)
Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Facets of Corporate Identity, Communication and Reputation
Routledge
Tourism, Regional Development and Public Policy
Routledge
Branding the Nation, the Place, the Product (Routledge Studies in Human Geography)
Routledge
City Branding: Concepts and Tools for Reputation Management and Tourism Development
CONTEMPORARY APPROACHES OF THE SCIENTIF: Place Branding in Globalized Conditions & Economic Crisis (Business Economics in a Rapidly Changing World)
Strategic Place Branding Methodologies and Theory for Tourist Attraction (Advances in Hospitality, Tourism, and the Services Industry)
IGI Global
Innovative Perspectives on Tourism Discourse (Advances in Hospitality, Tourism, and the Services Industry)
IGI Global
Tourism Management in the 21st Century
The Economic Geography of the Tourist Industry: A Supply-Side Analysis
Routledge
Signifying Place: Irish Product Marketing - Routledge
Routledge
Sage Publications Researching Hospitality and Tourism Book
Sage Publications
Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))
Business Science Reference
Inter-Regional Place Branding: Best Practices, Challenges and Solutions
Springer
Destination Marketing: Creating Memorable Tourism Experiences
CRC Press
Sales and Marketing for Travel and Tourism Industry
Willford Press
Branding and Product Design: An Integrated Perspective
Routledge
Strategic Management for Tourism and Hospitality
Willford Press
World Tourism Cities: A Systematic Approach to Urban Tourism
Routledge
Destinations: Cultural Landscapes of Tourism (Routledge Advances in Tourism)
Routledge