Travel Writing for Tourism and City Branding: Urban Place-Writing Methodologies - Image 1

£138.43

Routledge Travel Writing for Tourism and City Branding: Urban Place-Writing Methodologies

Name: Travel Writing for Tourism and City Branding: Urban Place-Writing Methodologies
Brand: Routledge
Price: 138.43 GBP
Availability: InStock

Business & Economic History

This is the most expensive it has ever been. Walk away.

£138 today · previous high £138 · all-time low £124

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 71 days · 71 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 71 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £124 (27 days, 38.0%)

Price range: £124 - £138

Price levels: 3 different prices over 71 days

Description

Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers. On a global basis, city councils and destination managers are seeking new ways to commission and sponsor professional content authors as part of place-branding projects for tourism development. Given the increasing prevalence of such content within the tourism industry, this book provides a cohesive overview of literary travel writing, presenting it as an enquiry process that can be applied by writer-researchers to spaces that have value to them. Travel writing is presented as a methodological practice that researchers can learn and apply to their own projects, both in academic settings and in commercial city branding. Examples of literary travel writing are carefully examined throughout and their affects refracted through further work. Enriched with a wealth of case studies, chapters are presented in such a way that readers can take the work as a model for their own projects. This informative and practical volume will be of great interest to students of tourism marketing, destination marketing, place branding and travel writing, as well as current creators of commercial tourism marketing content.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032014725
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 30 December 2022
Listed Since: 05 July 2022

Barcode

No barcode data available

Routledge Travel Writing for Tourism and City Branding: Urban Place-Writing Methodologies

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attract Tourists

Routledge Handbook of the Tourist Experience

The Study of Tourism: Past Trends and Future Directions (Contemporary Geographies of Leisure, Tourism and Mobility)

Routledge Tourism and Development in Sub-Saharan Africa Book

Place Branding: Connecting Tourist Experiences to Places

Contemporary Tourism: An international approach

The Routledge Handbook of Tourism Marketing

Routledge - The Media and the Tourist Imagination Book

Destination Marketing: Creating Memorable Tourism Experiences

Marketing y gestión de destinos turísticos: Nuevos modelos y estrategias 2.0 (Empresa y Gestión)

Springer Tourism and Regional Science: New Roads: 53 Book

Competitive Strategies & Policies for Tourism Destinations: Quality, Innovation & Promotion (Tourism & Hospitality Development & Management Series)

The Routledge Handbook of Tourism Research (Routledge Handbooks (Hardcover))

Cases on Effective Destination Management

The International Marketing of Travel and Tourism: A Strategic Approach

Springer Tourism and Regional Science: New Roads: 53

Handbook of Technology Application in Tourism in Asia

World Tourism Cities: A Systematic Approach to Urban Tourism

AI Innovations for Travel and Tourism

Tourism and Development in the Developing World (Routledge Perspectives on Development)

Routledge - Urban Tourism in the Developing World: South Africa

Tourism and Social Marketing (Routledge International Series in Tourism, Business and Management)

Marketing Innovations for Sustainable Destinations

Visual Media and Tourism