£138.43

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£138 today · previous high £138 · all-time low £127

Routledge Travel Writing for Tourism and City Branding: Urban Place-Writing Methodologies

Amazon

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£138.43 £125.71 £128.49 £131.26 £134.04 £136.81 £139.59 25 July 2026 31 July 2026 06 August 2026 12 August 2026 19 August 2026
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Price range: £127 - £138

Price levels: 2 different prices over 26 days

Description
Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers. On a global basis, city councils and destination managers are seeking new ways to commission and sponsor professional content authors as part of place-branding projects for tourism development. Given the increasing prevalence of such content within the tourism industry, this book provides a cohesive overview of literary travel writing, presenting it as an enquiry process that can be applied by writer-researchers to spaces that have value to them. Travel writing is presented as a methodological practice that researchers can learn and apply to their own projects, both in academic settings and in commercial city branding. Examples of literary travel writing are carefully examined throughout and their affects refracted through further work. Enriched with a wealth of case studies, chapters are presented in such a way that readers can take the work as a model for their own projects. This informative and practical volume will be of great interest to students of tourism marketing, destination marketing, place branding and travel writing, as well as current creators of commercial tourism marketing content.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
1032014725
Category
Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain
Amazon UK
Release Date
30 December 2022
Listed Since
05 July 2022

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