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£136.27
Routledge Destination Marketing Organisations - Tourism Theory
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Description
Key Features
Bridges the gap between academic theory and industry practice through a unique perspective from a former practitioner.
Addresses the specific challenges of promoting multi-attributed destinations in diverse and changing markets.
Explores strategies for maintaining destination competitiveness in a crowded global tourism marketplace.
Synthesizes a wealth of academic literature to provide a deep understanding of destination marketing.
Part of the Routledge Advances in Tourism series, offering professional insights for students and industry experts.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0080443060
- Domain
- Amazon UK
- Release Date
- 13 November 2004
- Listed Since
- 29 December 2006
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No barcode data available
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