£150.00

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

£150 today · all-time low £147 (Jul 2026) · usually £150

Routledge Destination Marketing Organisations: Theory & Practice

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Last 77 days · 77 data points (no recent data)

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£171.99 £144.78 £150.71 £156.65 £162.59 £168.53 £174.46 25 July 2026 13 August 2026 01 September 2026 20 September 2026 09 October 2026
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Price Distribution

Price distribution over 77 days • 3 price levels

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Current Price
29 days 35 days · current 13 days 0 9 18 26 35 £147 £150 £172 Days at Price

Price Analysis

Most common price: £150 (35 days, 45.5%)

Price range: £147 - £172

Price levels: 3 different prices over 77 days

Description

Destination Marketing Organisations bridges the divide between tourism practitioners and academic theory, addressing the critical challenges of promoting multi-attributed destinations in today's competitive tourism marketplace. Written by a former industry practitioner, this Routledge Advances in Tourism volume synthesises extensive academic literature with practical insights, equipping readers with essential strategies for enhancing destination competitiveness. The book tackles two central themes: the complexities of marketing diverse destinations across dynamic and heterogeneous markets, and the gap between real-world tourism practice and scholarly research. Whether you work in destination management, tourism planning, or hospitality marketing, this comprehensive guide provides the theoretical foundation and practical know-how needed to develop effective marketing organisations that help destinations stand out in a crowded marketplace where travellers have unprecedented choice.

Key Features

Written by a former tourism industry practitioner who understands the real-world challenges of destination marketing organisations.

Part of the Routledge Advances in Tourism series, offering scholarly research applicable to professional tourism management.

Synthesises academic literature with practical strategies for promoting multi-attributed destinations effectively.

Addresses destination competitiveness in dynamic and heterogeneous markets where traveller choice continues to expand.

Bridges the theory-practice divide by connecting tourism research with actual industry implementation challenges.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
13 November 2004
Listed Since
29 December 2006

Barcode

No barcode data available

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