£136.11

Routledge Destination Marketing Organisations - Tourism Theory

Name: Routledge Destination Marketing Organisations - Tourism Theory
Brand: Routledge
Price: 133.4 GBP
Availability: InStock

Economics

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Description

In a crowded tourism marketplace, staying competitive requires an effective marketing organization. This book explores the complex world of Destination Marketing Organisations (DMOs) and how they function in a market where travelers have endless choices. The text addresses two core themes: the difficulties of promoting multi-attributed destinations within dynamic, heterogeneous markets, and the common gap between tourism practitioners and academic researchers. By synthesizing a wide range of academic literature with practical insights, this work provides a clear path for understanding how to manage destination competitiveness. Written by a former practitioner, this Routledge Advances in Tourism publication bridges the divide between industry experience and academic theory. It is an essential resource for anyone looking to understand how to navigate the challenges of modern destination marketing and professional tourism management.

Key Features

Bridges the gap between academic theory and industry practice through a unique perspective from a former practitioner.

Addresses the specific challenges of promoting multi-attributed destinations in diverse and changing markets.

Explores strategies for maintaining destination competitiveness in a crowded global tourism marketplace.

Synthesizes a wealth of academic literature to provide a deep understanding of destination marketing.

Part of the Routledge Advances in Tourism series, offering professional insights for students and industry experts.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0080443060
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 13 November 2004
Listed Since: 29 December 2006

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Routledge Destination Marketing Organisations - Tourism Theory

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