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Routledge Managing Tourist Destinations: Strategies for Competitive Edge

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Description

Destination marketing presents unique challenges that differ significantly from conventional goods and services marketing. This comprehensive volume by tourism scholars Metin Kozak and Seyhmus Baloglu synthesizes essential theories, models, techniques, and principles for strategic marketing and management of tourist destinations. The book transitions the competitive advantage paradigm from tourism resources alone to integrated location-based and city-wide management approaches, commonly known as place marketing. Readers will discover practical frameworks for developing and applying destination competitiveness concepts within their own locations. Part of the Routledge Advances in Tourism series, this book addresses the critical need for destinations to implement sophisticated marketing strategies that go beyond traditional tourism promotion, enabling stakeholders to understand how strategic planning and integrated management create sustainable competitive advantages in an increasingly competitive global tourism marketplace.

Key Features

Explores strategic marketing and management principles specifically designed for tourist destinations and place marketing.

Written by tourism scholars Metin Kozak and Seyhmus Baloglu with expertise in destination competitiveness theory.

Part of Routledge Advances in Tourism series, providing academic rigour and peer-reviewed research foundations.

Synthesises contemporary theories, models, and techniques applicable to location-based destination management strategies.

Demonstrates how to develop and implement destination competitiveness concepts for practical application in tourism markets.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 October 2010
Listed Since
08 February 2008

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