£131.87

Routledge Managing and Marketing Tourist Destinations - 21

Name: Routledge Managing and Marketing Tourist Destinations - 21
Brand: Routledge
Price: 131.87 GBP
Availability: InStock

International Economics

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Description

Destination marketing presents unique challenges that differ from traditional goods and services. This book explores how the basis of competitive advantage is shifting from simple tourism resources to integrated, location-based, or city-wide management known as place marketing. Written by tourism scholars Metin Kozak and Seyhmus Baloglu, this text provides a synthesis of theories, models, and techniques for the strategic marketing and management of tourist destinations. It offers a deep look into the principles required to manage destinations effectively in a modern economy. Readers will learn how to develop the concept of destination competitiveness for real-world application. This resource is designed to help professionals and scholars understand the evolving landscape of destination management and the methods used to gain a competitive edge in the global tourism market.

Key Features

Explore the transition from traditional destination marketing to integrated place marketing and city-wide management strategies.

Gain access to synthesized theories, models, and principles designed for the strategic management of tourist destinations.

Learn how to apply the concept of destination competitiveness within specific locations to gain a competitive edge.

Study expert insights from tourism scholars Metin Kozak and Seyhmus Baloglu regarding modern marketing techniques.

Understand the shifting landscape of competitive advantage in the tourism and service sectors.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415991714
Category: Books > Subjects > Business, Finance & Law > Economics > International Economics
Domain: Amazon UK
Release Date: 21 October 2010
Listed Since: 08 February 2008

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Routledge Managing and Marketing Tourist Destinations - 21

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