£136.45

Routledge Marketing Island Destinations: Concepts and Cases

Name: Routledge Marketing Island Destinations: Concepts and Cases
Brand: Routledge
Price: 133.4 GBP
Availability: InStock

Retail

Price History & Forecast

Last 85 days • 85 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 85 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £133 (84 days, 98.8%)

Price range: £133 - £136

Price levels: 2 different prices over 85 days

Description

Explore the evolving landscape of the global tourism industry with Marketing Island Destinations: Concepts and Cases. As tourism becomes a major force in the global economy, both developed and developing nations face increasing pressure to participate as hosts and guests. This book examines how destinations manage and market themselves in an era of intense competition. With rapid tourism developments occurring worldwide, destinations are constantly seeking ways to capture economic benefits from this leading industry. This text addresses the significant changes in destination management and marketing strategies driven by global growth. It provides a foundation for understanding how different regions navigate the socioeconomic phenomena of modern travel and competition. Whether you are studying tourism management or professional destination marketing, this volume offers essential insights into the shifting dynamics of the global tourism market.

Key Features

Analyze the role of tourism as a major force within the global economy and its impact on both host and guest nations.

Examine the intense competition between various destinations attempting to capture a share of the global tourism market.

Study the significant changes in how destinations are managed and marketed due to rapid industry growth.

Understand the socioeconomic phenomena surrounding tourism developments in both developed and developing countries.

Learn about the strategies used by destinations to reap economic benefits from one of the world's leading industries.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0123849098
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 29 July 2010
Listed Since: 11 May 2010

Barcode

No barcode data available

Routledge Marketing Island Destinations: Concepts and Cases

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Routledge Marketing Tourism Places (RLE Tourism) Book

Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations

Marketing Tourism Places (RLE Tourism) (Routledge Library Editions: Tourism)

Routledge Marketing in the Tourism Industry - Destination Promotion

Destination Marketing: Essentials

Sustainable Tourism in Island Destinations (Tourism, Environment and Development Series)

Routledge Advances in Tourism Destination Marketing: Managing Networks

Routledge Wellness Tourism: A Destination Perspective Book

Tourism and Social Marketing (Routledge International Series in Tourism, Business and Management)

Heritage Tourism

Routledge Archipelago Tourism: Policies and Practices Book

Marketing Innovations for Sustainable Destinations

eTourism case studies:: Management and Marketing Issues

Heritage Tourism

Sustainable Marketing of Cultural and Heritage Tourism (Routledge Critical Studies in Tourism, Business and Management)

Routledge Managing Ethical Consumption in Tourism Book

Routledge Tourism Supply Chain Management - Advances in Tourism

Marketing in Travel and Tourism

Degrowth and Tourism: New Perspectives on Tourism Entrepreneurship, Destinations and Policy (Contemporary Geographies of Leisure, Tourism and Mobility)

Destination Marketing and Management: Theories and Applications

Routledge Managing and Marketing Tourist Destinations - 21

Destination Marketing: Creating Memorable Tourism Experiences

The International Marketing of Travel and Tourism: A Strategic Approach