£149.87

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£150 today · previous high £150 · all-time low £139

Routledge Marketing Island Destinations: Concepts and Cases - Routledge

Amazon

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£149.87 £138.05 £140.63 £143.21 £145.79 £148.37 £150.95 28 July 2026 14 August 2026 31 August 2026 17 September 2026 04 October 2026
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Price range: £139 - £150

Price levels: 2 different prices over 69 days

Description

Marketing Island Destinations: Concepts and Cases by Routledge explores how tourism has transformed into a major global economic force over three decades, reshaping destination management and marketing strategies worldwide. This Elsevier Insights publication examines the intensifying competition among destinations competing for tourism market share and the strategic approaches required to capitalise on one of the world's leading industries. The book addresses the significant changes in how destinations are managed and marketed as rapid tourism development continues across both developed and developing nations. Ideal for professionals, academics and students in tourism management, hospitality and destination marketing, this work provides practical concepts and real-world cases that illustrate contemporary approaches to island destination promotion and economic development through tourism.

Key Features

Routledge publication offering expert insights into tourism destination management and marketing strategies.

Explores how tourism has become a major economic force globally over the past three decades.

Presents practical concepts and case studies relevant to island destinations and competitive tourism markets.

Addresses the challenges of destination marketing as competition intensifies amongst various global tourism hotspots.

Essential resource for professionals, academics and students studying tourism, hospitality and destination development.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 July 2010
Listed Since
11 May 2010

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