£136.45

Routledge Marketing Island Destinations: Concepts and Cases

Name: Routledge Marketing Island Destinations: Concepts and Cases
Brand: Routledge
Price: 136.45 GBP
Availability: InStock

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Description

Explore the evolving landscape of the global tourism industry with Marketing Island Destinations: Concepts and Cases. As tourism becomes a major force in the global economy, both developed and developing nations face increasing pressure to participate as hosts and guests. This book examines how destinations manage and market themselves in an era of intense competition. With rapid tourism developments occurring worldwide, destinations are constantly seeking ways to capture economic benefits from this leading industry. This text addresses the significant changes in destination management and marketing strategies driven by global growth. It provides a foundation for understanding how different regions navigate the socioeconomic phenomena of modern travel and competition. Whether you are studying tourism management or professional destination marketing, this volume offers essential insights into the shifting dynamics of the global tourism market.

Key Features

Analyze the role of tourism as a major force within the global economy and its impact on both host and guest nations.

Examine the intense competition between various destinations attempting to capture a share of the global tourism market.

Study the significant changes in how destinations are managed and marketed due to rapid industry growth.

Understand the socioeconomic phenomena surrounding tourism developments in both developed and developing countries.

Learn about the strategies used by destinations to reap economic benefits from one of the world's leading industries.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0123849098
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 29 July 2010
Listed Since: 11 May 2010

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Routledge Marketing Island Destinations: Concepts and Cases

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