£136.45

Routledge Archipelago Tourism: Policies and Practices Book

Name: Routledge Archipelago Tourism: Policies and Practices Book
Brand: Routledge
Price: 136.45 GBP
Availability: InStock

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Description

Archipelago Tourism: Policies and Practices offers a deep look into the unique challenges of managing island-based travel destinations. As part of the New Directions in Tourism Analysis series, this volume by Routledge explores the specific conceptual insights provided by the archipelagic twist in modern tourism. Through an international series of case studies, the text examines best practices in branding, marketing, and logistics. It addresses the fundamental questions facing destination managers today, such as how to effectively sell a multi-island destination without creating a message that is too complex for travelers. Readers will gain insights into the logistics of island hopping and how to provide the necessary facilities to support visitor movement. This book serves as a practical resource for understanding how to balance marketing efforts with the physical realities of archipelago geography, making it a valuable addition to any collection focused on tourism management and distribution.

Key Features

Provides an international series of case studies to analyze real-world tourism scenarios and best practices.

Examines effective branding and marketing strategies specifically designed for multi-island destinations.

Analyzes the logistics and facilities required to support successful island hopping for visitors.

Explores the unique conceptual insights and challenges presented by archipelagic tourism structures.

Addresses how to create clear marketing messages that avoid being too diffuse for target audiences.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1472424301
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 28 March 2015
Listed Since: 04 December 2014

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Routledge Archipelago Tourism: Policies and Practices Book

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