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Routledge Archipelago Tourism: Policies and Practices Book

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Description

Explore the unique challenges of managing multi-island destinations with Archipelago Tourism: Policies and Practices. Part of the New Directions in Tourism Analysis series by Routledge, this volume examines the archipelagic twist in tourism principles, policies, and practices. Through an international series of case studies, the book analyzes best practices in branding, marketing, and logistics specifically for archipelago tourist destinations. Readers will find answers to complex management questions, such as how to effectively market a multi-island destination without creating a diffuse or confusing message for audiences. The text also investigates the logistics of island hopping and how to implement the necessary facilities to support visitor movement. This resource provides essential insights for professionals and academics studying the specific requirements of island-based tourism models.

Key Features

This Routledge publication provides an international series of case studies to analyze tourism in archipelago destinations.

The book explores branding and marketing strategies for multi-island locations to avoid complex or diffuse messaging.

Learn about the logistics and facilities required to encourage and manage island hopping among visitors.

Part of the New Directions in Tourism Analysis series, focusing on specific tourism principles and policies.

Provides conceptual insights into the archipelagic twist within the context of modern tourism practices.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 March 2015
Listed Since
04 December 2014

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