£152.29

IGI Global Social Media for Customer Retention Book

Name: IGI Global Social Media for Customer Retention Book
Brand: IGI Global
Price: 149.56 GBP
Availability: InStock

Brands & Corporate Identity

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Description

As social networking venues gain popularity, businesses must learn to use these tools effectively to maintain long-term client relationships. This book provides a comprehensive look at the latest scholarly research regarding the implementation of online social networks within modern business environments. It examines how these digital platforms allow companies to gain a better understanding of their customers and clients. By combining theoretical concepts with empirical case studies and critical analyses, this text serves as a valuable resource for understanding the connection between social media strategy and customer loyalty. It is an essential reference for those looking to bridge the gap between social networking technology and practical marketing applications. This work is designed to support the needs of researchers and practitioners working in the fields of marketing, customer relationship management, and e-services.

Key Features

Explores the latest scholarly research on implementing online social networks in modern business settings.

Provides a deep look into how social media platforms help businesses understand their clients and customers.

Includes empirical case studies that offer real-world perspectives on social media usage.

Combines theoretical concepts with critical analyses to support academic and professional study.

Designed specifically for researchers and practitioners in marketing and customer relationship management.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522516867
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 09 November 2016
Listed Since: 09 November 2016

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IGI Global Social Media for Customer Retention Book

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