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£173.99

IGI Global Strategic Uses of Social Media for Customer Retention - IGI Global

Name: Strategic Uses of Social Media for Customer Retention - IGI Global
Brand: IGI Global
Price: 173.99 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Social networking has become integral to modern business strategy, and Strategic Uses of Social Media for Improved Customer Retention by IGI Global provides essential research for organisations seeking to leverage these platforms effectively. This scholarly reference examines how social networks enable businesses to understand their customers more deeply and build lasting relationships through strategic online engagement. The book combines theoretical concepts with empirical case studies and critical analyses, offering practical insights into implementing social media initiatives that drive customer retention. Ideal for researchers, practitioners, and business leaders, this resource from Information Science Reference explores the intersection of marketing strategy and customer relationship management in the digital age, helping organisations navigate the complexities of online community building and sustained client loyalty.

Key Features

Strategic Uses of Social Media for Improved Customer Retention combines scholarly research with practical case studies for implementing online networks in business contexts.

This IGI Global publication from Information Science Reference features theoretical frameworks and critical analyses designed for researchers and business practitioners.

The book examines how social networks enable better understanding of clients and customers, supporting improved customer relationship management strategies.

Addresses the latest research on social media implementation in modern businesses, exploring advantages and applications within contemporary marketing contexts.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522516867
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 09 November 2016
Listed Since: 09 November 2016

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IGI Global Strategic Uses of Social Media for Customer Retention - IGI Global

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