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IGI Global Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity (Advances in E-Business Research)

Name: Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity (Advances in E-Business Research)
Brand: IGI Global

E-business

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About the Author Vladlena Benson, Kingston University, UK.Ronald Tuninga, Kingston Business School, UK.George Saridakis, Kingston University, UK. Product Description Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.

Product Specifications

Brand: IGI Global
Format: Hardcover
ASIN: 1522505598
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 31 August 2016
Listed Since: 05 May 2016

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IGI Global Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity (Advances in E-Business Research)

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