£215.33

IGI Global Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity (Advances in E-Business Research)

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£215.33 £180.45 £188.06 £195.67 £203.28 £210.89 £218.50 29 April 2026 11 May 2026 24 May 2026 06 June 2026 19 June 2026

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Description

About the Author Vladlena Benson, Kingston University, UK.Ronald Tuninga, Kingston Business School, UK.George Saridakis, Kingston University, UK. Product Description Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 August 2016
Listed Since
05 May 2016

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