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£117.02

Information Science Reference Modern Perspectives on Virtual Communications and Social Networking

Name: Modern Perspectives on Virtual Communications and Social Networking
Brand: Information Science Reference
Price: 117.02 GBP
Availability: InStock

E-business

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Description

With the prevalence of social media, businesses and other organizations have a growing need to utilize various online media platforms and sites to engage and interact with their potential consumer base. Virtual communities and social networking can provide an effective escape route from the limits imposed by traditional media. Using optimal strategies can lead to more successful outcomes when using these platforms. Modern Perspectives on Virtual Communications and Social Networking provides innovative insights into connection and conversation through internet media that foster trust, commitment, and transparency in business. The content within this publication represents the potential to create virtual bonds with consumers through the observation of buying behavior, social media best practices, and digital marketing strategies. It is designed for business professionals, academicians, consultants, managers, marketers, and researchers and covers topics centered on the use of online media as a method of reaching a wider population.

Product Specifications

Brand: Information Science Reference
Format: paperback
ASIN: 1522587322
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 12 October 2018
Listed Since: 24 February 2020

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Information Science Reference Modern Perspectives on Virtual Communications and Social Networking

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