£171.87

IGI Global Social Media Listening and Monitoring for Business Applications (Advances in E-Business Research)

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£199.49 £153.33 £163.40 £173.47 £183.55 £193.62 £203.69 09 June 2024 06 November 2024 06 April 2025 04 September 2025 02 February 2026

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113 days 206 days · current 123 days 51 days 111 days 0 52 103 155 206 £158-166 £166-174 £174-183 £183-191 £191-199 Days at Price

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Price range: £158 - £199

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Description

Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 September 2016
Listed Since
15 June 2016

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