Social Media Listening and Monitoring for Business Applications (Advances in E-Business Research) - Image 1

£186.46

IGI Global Social Media Listening and Monitoring for Business Applications (Advances in E-Business Research)

Name: Social Media Listening and Monitoring for Business Applications (Advances in E-Business Research)
Brand: IGI Global
Price: 186.46 GBP
Availability: InStock

E-business

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Description

Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522508465
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 21 September 2016
Listed Since: 15 June 2016

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IGI Global Social Media Listening and Monitoring for Business Applications (Advances in E-Business Research)

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