£278.90

About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

£279 today · all-time low £268 (Aug 2026) · usually the usual

IGI Global Handbook of Research on Integrating Social Media into Strategic Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

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£295.11 £265.75 £272.16 £278.56 £284.97 £291.37 £297.78 25 July 2026 30 July 2026 04 August 2026 09 August 2026 14 August 2026
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3 days 1 day · current 17 days 0 4 9 13 17 £268 £279 £295 Days at Price

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Price range: £268 - £295

Price levels: 3 different prices over 21 days

Description

To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today's marketing environments.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 April 2015
Listed Since
05 March 2015

Barcode

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