Handbook of Research on Integrating Social Media into Strategic Marketing (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

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IGI Global Handbook of Research on Integrating Social Media into Strategic Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Handbook of Research on Integrating Social Media into Strategic Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global

E-business

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Description

To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today's marketing environments.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1466683538
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 30 April 2015
Listed Since: 05 March 2015

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IGI Global Handbook of Research on Integrating Social Media into Strategic Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

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