Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics (Advances in Marketing, Customer Relationship Management, and E-services) - Image 1

£265.69

IGI Global Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics (Advances in Marketing, Customer Relationship Management, and E-services)

Name: Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics (Advances in Marketing, Customer Relationship Management, and E-services)
Brand: IGI Global
Price: 265.69 GBP
Availability: InStock

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Description

Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522589392
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 26 April 2019
Listed Since: 12 February 2019

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IGI Global Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics (Advances in Marketing, Customer Relationship Management, and E-services)

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