£242.37

IGI Global Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics (Advances in Marketing, Customer Relationship Management, and E-services)

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£269.37 £228.73 £237.59 £246.46 £255.33 £264.20 £273.07 09 June 2024 25 October 2024 12 March 2025 28 July 2025 13 December 2025

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199 days 121 days · current 145 days 30 days 58 days 0 50 100 149 199 £232-240 £240-247 £247-255 £255-262 £262-269 Days at Price

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Price range: £232 - £269

Price levels: 5 price ranges over 553 days

Description

Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 April 2019
Listed Since
12 February 2019

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