£210.63

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£211 today · was £227 last week · was £335 last month

IGI Global Entrepreneurship and Marketing Research Handbook

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£335.08 £153.73 £193.30 £232.87 £272.43 £312.00 £351.57 11 August 2026 01 September 2026 23 September 2026 14 October 2026 05 November 2026
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Price distribution over 87 days • 7 price levels

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9 days 27 days 1 day · current 20 days 8 days 9 days 13 days 0 7 14 20 27 £170 £174 £211 £227 £253 £293 £335 Days at Price

Price Analysis

Most common price: £174 (27 days, 31.0%)

Price range: £170 - £335

Price levels: 7 different prices over 87 days

Description

The digital economy drives change, innovation, and competitiveness for international organizations. This Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy explores emergent marketing strategies and entrepreneurial approaches designed to navigate the challenges of a digital world. Part of the Advances in Business Strategy and Competitive Advantage series, this publication provides insights into new trends and online opportunities. The research presented within this work covers key developments essential for understanding how businesses can achieve global reach through innovative digital strategies.

Key Features

This IGI Global handbook provides research on entrepreneurship and marketing strategies for the digital economy.

The content explores innovative aspects of marketing to help organizations overcome digital world challenges.

Readers gain insights into new trends and developments associated with online opportunities and challenges.

This publication is part of the Advances in Business Strategy and Competitive Advantage series.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 October 2018
Listed Since
23 July 2018

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