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Springer Entrepreneurship in the Digital Era: Case Studies, Approaches, and Tools for Ecosystems, Business Models, and Technologies (Management for Professionals)

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Description

Changes in the environment such as trends, drivers, and influencing factors affect entrepreneurship and intrapreneurship in several ways. The changes of the environmental factors in several dimensions such as political, economic, socio-cultural, technological, ecological, and legal. On the one hand, the environmental changes include risk for existing business models. On the other hand, they include opportunities for new business models, entrepreneurship, intrapreneurship, and new insights in marketing. This book provides empirical and conceptual papers and studies that tackle the challenges and opportunities for entrepreneurship in the digital era. It offers professionals, managers, researchers, lecturers, and students from the fields of entrepreneurship, innovation management, and business development valuable insight into the topic of entrepreneurship in times of digitalization.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
17 November 2024
Listed Since
18 November 2024

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