£40.85

Cambridge University Press Digital Innovation and Entrepreneurship

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Last 42 days • 42 data points (No recent data available)

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£40.85 £39.43 £39.74 £40.05 £40.36 £40.67 £40.98 25 January 2026 04 February 2026 14 February 2026 24 February 2026 07 March 2026

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Price distribution over 42 days • 2 price levels

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22 days 20 days · current 0 6 11 17 22 £40 £41 Days at Price

Price Analysis

Most common price: £40 (22 days, 52.4%)

Price range: £40 - £41

Price levels: 2 different prices over 42 days

Description

The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout. Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
12 July 2018
Listed Since
06 January 2018

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