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MACMILLAN Technological Entrepreneurship: Technology-Driven vs Market-Driven Innovation

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£90.24 £85.73 £87.53 £89.34 £91.14 £92.95 £94.75 25 July 2026 08 August 2026 22 August 2026 05 September 2026 19 September 2026
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Description

This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. The aim of Technological Entrepreneurship is to provide the reader with additional knowledge and understanding of the concepts associated with the exploitation of technological entrepreneurship, and to demonstrate how associated management principles are somewhat different to those utilised in market-driven entrepreneurship. Validation of presented theoretical concepts is achieved through coverage of processes and practices utilised by real world organisations seeking to achieve maximum wealth generation, with specific emphasis on how technologicalentrepreneurship is the source of disruptive innovation within service sector organisations and how the philosophy is causing fundamental change in the provision of healthcare.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
13 February 2017
Listed Since
28 July 2016

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