Cases on Digital Entrepreneurship: How Digital Technologies are Transforming the Entrepreneurial Process in Existing Businesses and Start-ups (Elgar Cases in Entrepreneurship) - Image 1

£112.00

Edward Elgar Publishing Cases on Digital Entrepreneurship: How Digital Technologies are Transforming the Entrepreneurial Process in Existing Businesses and Start-ups (Elgar Cases in Entrepreneurship)

Name: Cases on Digital Entrepreneurship: How Digital Technologies are Transforming the Entrepreneurial Process in Existing Businesses and Start-ups (Elgar Cases in Entrepreneurship)
Brand: Edward Elgar Publishing
Price: 112.0 GBP
Availability: InStock

Managers' Guides to Computing

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Description

How are digital technologies changing the creation of new ventures? What are the critical skills for entrepreneurs in the digital age? How does digitalization change product design and communication with customers? How can small businesses in non-digital industries overcome the digital divide? This book helps answer these questions through real-world case studies and lessons learnt from the perspectives of real entrepreneurs in various industries, countries and types of business. Each case has abundant materials to support learning and reflection, including: discussion questions and assignments to stretch students decision-making simulations rich and detailed teaching notes to help enliven your teaching. Highlighting how entrepreneurship is changing in the digital age, this book will be an excellent resource for teachers and students of entrepreneurship, innovation management, new venture creation, marketing and strategy.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1802203850
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 28 February 2023
Listed Since: 26 September 2022

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Edward Elgar Publishing Cases on Digital Entrepreneurship: How Digital Technologies are Transforming the Entrepreneurial Process in Existing Businesses and Start-ups (Elgar Cases in Entrepreneurship)

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