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£85.82

MACMILLAN Digital Transformation in Business and Society: Theory and Cases

Name: Digital Transformation in Business and Society: Theory and Cases
Brand: MACMILLAN
Price: 85.82 GBP
Availability: InStock

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Description

The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3030082768
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 18 October 2019
Listed Since: 21 November 2018

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MACMILLAN Digital Transformation in Business and Society: Theory and Cases

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