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£44.07

Sage Publications Strategic Digital Transformation: Theory and Practice

Name: Strategic Digital Transformation: Theory and Practice
Brand: Sage Publications
Price: 43.9 GBP
Availability: InStock

Managers' Guides to Computing

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Description

This cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors’ own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational excellence, marketing automation, innovation and leadership and culture, it offers a learning experience which prepares students for the practical realisation of digital transformation for competitive advantage. With individual and group exercises and case studies from a range of organisations, Strategic Digital Transformation prepares students to apply the knowledge and experience gained from the book in their future careers. It is suitable for undergraduate and postgraduate digital transformation and digital business courses.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1529691559
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 25 November 2025
Listed Since: 05 June 2025

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Sage Publications Strategic Digital Transformation: Theory and Practice

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