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Routledge Business Transformation Essentials: Case Studies and Articles

Name: Business Transformation Essentials: Case Studies and Articles
Brand: Routledge

Economics

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Description

Transformation programs are an common feature of global companies carrying out major strategic change projects. These programs combine business and technical expertise to bring together management and information systems. Managers rate firms' transformation competencies relatively poorly, and the success rate of such endeavours is correspondingly low. Using a variety of case studies including: Allianz SE, Shell, SAP, Vodafone, and Mercedes-Benz, this book provides unprecedented insights into characteristics of current transformation programs and the potential that can be leveraged by applying a holistic transformation management approach.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1472426983
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 13 September 2013
Listed Since: 18 July 2013

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Routledge Business Transformation Essentials: Case Studies and Articles

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