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Routledge Business Transformation Management Methodology Book

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Description

A Handbook of Business Transformation Management Methodology by Routledge introduces the BTM2 framework to address the complexities of organizational change. This handbook focuses on balancing rational transformation processes with the emotional readiness of employees. By addressing the human element alongside technical requirements, the BTM2 methodology helps organizations move past the limitations of using single, disconnected management approaches. The BTM2 framework is structured into four distinct phases: Envision, Engage, Transform, and Optimize. This systematic approach integrates discipline-specific technical expertise and methodological skills to ensure a comprehensive transition. This book is a valuable resource for professionals seeking a unified method to manage large-scale business transformations effectively.

Key Features

The BTM2 methodology provides an integrative approach to managing business transformation initiatives.

This Routledge handbook balances rational transformation aspects with the emotional readiness of employees.

The framework consists of four structured phases: Envision, Engage, Transform, and Optimize.

The BTM2 method overcomes the limitations of single management approaches by integrating technical and methodological expertise.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
25 October 2012
Listed Since
13 July 2012

Barcode

No barcode data available

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